Why Should You Implement Videos in Your Content Strategy?
Businesses and personal brands will have to implement videos in their content strategy. According to researchers and psychologists, it is inferred that anything that is shown visually retains in the brain longer than those that are illustrated through audios. The eyes grab things faster than the ears. This is why digital content creators often add videos to their posts. Also, people often feel lazy in reading stuff and so watching a video related to it can make it easy for them to get to their area of interest on point. There are many other reasons which justify why adding video is important.
Better understanding
As mentioned earlier the human brain retains visual information more rapidly and for a longer period rather than reading. Video representation in your content will create a means of illustration. Why to spent hours and hours writing a thousand-word content when a one-minute video will have the same impact better effect!
Increases ranking
If you want google to increase your ranking then for that you need to increase your viewers. Enlisting keywords is not the only support for your content but rather something that engages your audience and is in high demand like pictures and videos.
The better way to express emotion
You can write pages about anything in your content but your emotions are not always easily penned down. Making a video of it and sharing your sentiments along with it can surely leave a greater impact on your followers and viewers.
Saves time
This works for both!
Instead of wasting long hours typing content on the keyboard and then editing it to outstretch the word is quite lengthy, tiring, and time-consuming.
A short yet concise video about the content saves your time and your energy.
On the other hand, people nowadays scroll over things that are elongated and lengthy. They always go for something that can be done quickly and so videos are speedy!
Clears trust issues
Many people often have trust issues with bloggers, influencers, and digital content creators because they doubt that they might be fake profiles. If you want to clear such a scam then the best way to build trust with your followers is by showing them things virtually which they can see through their eyes themselves.
Live sessions
This is a new and only method that has a connected audience with the follower. Conducting live video sessions will be the shortest yet easiest way to promote and explain any kind of content you want. Don’t forget that live video sessions are a good means of communication and welcoming feedback can help you improve your content even more.
Final verdict
Manage your privacy settings for videos to prevent yourself from cybercrime and misuse of videos. Planning a content strategy is not easy and of course, your precious time deserves applauses. YouTube Ads.
English 
Ελληνικά