We create, manage, optimize Facebook advertising campaigns
Advertising on Facebook & social media in general can help your business reach a very large audience. With over 2.40 billion monthly users, Facebook is the ideal tool for shaping your business. The Facebook ads that we create and manage at Key Digital Marketing target the ideal audience for your business, with content that aims to interact, increase brand loyalty and grow sales, using different types of advertising.
What does Facebook advertising offer you?
Today, more than ever, because of the rapid development of technology, companies have the opportunity to have a presence in the social networks that gather their potential customers. By advertising on Facebook, brands approach their common goal in order to interact, increase loyalty and, most importantly, build trust in the brand. Trust in the brand, in the long run, can turn casual customers, to permanent. The truth is that we know how difficult the landscape on social media advertising platforms is, which is constantly growing, especially when you already have to follow the developments in your own business. One of our key priorities in Key Digital Marketing is to be at the top of the developments in advertising on social media, in order to offer our customers immediate results and application of all new trends in online advertising.
Advertising on Facebook with Key Digital Marketing
By advertising on Facebook, we help your business grow and reach new customers. We achieve this by increasing traffic to your site and creating advertising campaigns that communicate your message effectively. At the same time, we create repetitive marketing campaigns, which target potential customers who have interacted with your business at any stage of the market. By installing code on your page, we can identify conversions, calculate Ad performance and optimize according to your goal. Indicatively, the ads we will create for your company may include ads with goals such as:
Awareness
Purchase evaluation
Conversions
What advertising strategy do we follow in Key Digital Marketing
Setting Goals & Budget
We fill in the special questionnaire that will help us create the profile of the advertising needs of your business and to clarify your goals. Some of the goals may be:
- Brand Awareness
- New followers on your business Facebook page
- Website traffic
- Increase interactions with your posts
- Attracting potential customers - creating a newsletter list
- Increase video views
- More purchases in your online store etc.
Then we set your advertising budget and create a plan that aims to achieve the selected goals.
Audience Creation & Targeting
Social Media allows us to create audiences & target specific categories of users based on their behavior on the internet. In particular, Instagram ads are made more accurate through Facebook's management tools. Some of the features we can target are the following:
• Age
• Location & Gender
• Fields of Study
• Hobbies & Activities
• Mobile devices by model
• Businesses
• Behavior (eg frequent travelers, shopping & fashion etc.)
• Relationship
• Page managers etc.
Social Media Strategy Development
Based on the above, we start a thorough research that helps us to fully understand the position of your business in the market, but also the main advantages of your business, which differentiate you from competitors. Finally, we develop the strategy we will follow on Social Media, which is tailored to the actual needs of your business.
Implement a strategy in Facebook advertising campaigns
Implementing the strategy we have individually designed for your business takes shape at this stage. The ads from the Facebook Business Manager are created and we apply A / B testing to study the first reactions to our campaigns and to select the ads that best meet our goal.
Measurement Analysis Report
The crucial stage is measuring the Αds, analyzing the results, and finally reporting them to you. Through the reports, we clearly see the results of the campaigns and we determine our next moves.
Optimization & Testing
No matter how satisfied we are with the campaigns, there is always room for optimization, new audiences that we can address and new creative audiences that seem to transform, which is why optimization & testing never stops in Key Digital Marketing.
Our goal is for you to see immediate measurable results from your ads and not stop growing your business capabilities. This is what we do at Key Digital Marketing & we look forward to working with you!
Advantages of Facebook Ads
Accurate Targeting
The extensive selection of audiences provided by the Facebook platform allows us to target exactly the ideal audience.
Awareness
Recognition enhances the power of your brand. Consumers subconsciously buy products and services from brands that feel familiar.
Incease trust
The constant communication, information and training of your followers through Social media creates the coveted relationship of trust for your company.
Accurate Measurement
Facebook provides all the statistics to measure ad results, find audiences that accomplish our goal, and track competition.
Budget Management
All campaigns are regulated by a daily or lump sum budget. As a result, in the long run, you never spend more money than you have in your available budget.
Suitable for any business size
For start-ups, small or large businesses, Facebook advertising can bring results, help you grow new audiences and connect with existing ones.
Contact Us!
We'll answer your questions about Facebook Αds today! Contact us either for a new project you are thinking of implementing, or just to learn more about your online presence!
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