We create, manage, and optimize Google advertising campaigns
Advertising on Google Ads puts you high on Google search results when a potential customer searches for the product or service you provide. Why is this important? Because when a customer is in the process of searching for a product or service, it will be difficult for them to reach the second or even the third page of Google. Potential consumers are looking for the product or service you provide every second. Imagine being able to stand in front of their eyes while they are looking for what you have to offer. This is what we do for you with Google Ads. campaign.
What is Google Ads and how does it work?
Google Ads is a powerful Google tool for creating ads for both the Google search engine and the Google Display Network. With Google Ads, we optimize your appearance in both search results and Google Partner Network by spreading the presence and visibility of your company or blog across the web. Google Ads uses a keyword bidding system, so you only pay when someone clicks on one of your ads. But because the ways people look for services vary, it is often best to work with specialized marketers who have management experience and can help you choose the right keywords without spending money on keywords that you consider relevant to your product, but do not lead to conversion.
Google Ads with Key Digital Marketing
Our company can create and manage Google Ads campaigns that bring results, targeted to the target audience of your business, minimizing costs that can be avoided. We create texts and graphics that respond to the market stage where your target audience is and we emphasize your recognizability, spreading your brand on the internet. Properly managed by your Google Ads account, you get instantly measurable results from your Ads . This is what we do at Key Digital Marketing & we look forward to working with you!
Google Search Advertising
Google Ads search ads are included in PPC (Pay Per Click) campaigns and are one of the most effective ways to advertise. Search ads operate on a bid system. Each keyword has a specific cost depending on the amount per click submitted by the advertiser. This way, when someone searches for the service you provide, your ad will appear high in Google results and increase the chances of the person being directed directly to your site.
Display Ads on Google
Ads on Google’s networking provide you with highly targeted advertising to any audience that fits your business on its affiliate network. Your text, banner or video ads can reach 90% of Internet users who browse web pages, watch YouTube videos or just check their emails.
At Key Digital Marketing we have the expertise to create for you ads on Google Display Network , bringing you into the eyes of thousands of potential customers you have never met before.
Remarketing
With Remarketing we do not let users who have visited your site forget about you. We create and optimize lists which are intended for conversion. We target people who have visited your site, specific pages or have left products in the cart and with promotional ads that invite previous visitors to action, we invite them to come back and complete your goal!
Google Ads Advertising Strategy
Keyword Research
Researching the keywords used by your potential customers is at the heart of an effective campaign. Thorough research of your business keywords, combined with insight into how your target audience is searching, provides a solid foundation for your Google campaigns.
Campaign Structure
The structure of the advertising campaign in Google Ads, can directly affect the quality of advertising. Better advertising quality means lower budget costs in the long run. We give a great basis to the design of the structure of the advertising campaign before creating according to the advertising goals and the promotional products.
Ad Content Creation
At this point, in the content creation for the advertisement, the campaign takes shape. We create landing page content that is original and engaging to effectively reach an audience that is interested in services related to the ones you provide.
Call to Action
We invite users to take action when your ad appears in their results. Encouraging action shows users how they can interact with your business based on the goals you want to achieve.
Monitoring & evaluating statistics
With the tracking codes we install on your site, we monitor and analyze the performance statistics of each campaign we have created. This is how we measure ad performance, quality index and other important statistics that help us take your campaigns to the next level.
List optimization & enrichment
With so many reports at our disposal, we are now able to optimize your campaign to achieve the best results. We identify the keywords that are most effective for your campaigns, enrich keyword lists, optimize budgets for the most effective campaigns, and make sure to keep you up to date with monthly performance statistics.
Advantages with Google Ads Advertising
Accurate Targeting
With Google Ads we target exactly the target group you are addressing and you only appear for the search terms related to your service.
Great User Reach
Google campaigns depending on our targeting can reach up to 90% of internet users.
Pay-Per-Click
Payment is made when someone clicks on your ad so you do not pay when someone just sees the ad.
Accurate Measurement
With Google Ads we can measure ad results, see our ranking in front of competitors and keep only the keywords that complete the goal we have set for our company.
Budget Management
All campaigns are budgeted. As a result, you will never spend more money in the long run than you have in your budget.
Immediate results
Even if it takes some time to optimize and learn about the campaign, the first positive results of advertising with Google Ads are immediately apparent. Once created, the campaign runs almost immediately.
Contact Us!
We'll answer your questions about Google Ads today! Contact us either for a new project you are thinking of implementing, or just to learn more about your online presence!
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