{"id":2123,"date":"2025-06-06T11:55:34","date_gmt":"2025-06-06T11:55:34","guid":{"rendered":"https:\/\/keydigitalmarketing.gr\/?p=2123"},"modified":"2026-04-13T17:11:33","modified_gmt":"2026-04-13T17:11:33","slug":"ayxisi-poliseon-se-eshop-roychon-me-facebook-ads-case-study","status":"publish","type":"post","link":"https:\/\/keydigitalmarketing.gr\/en\/facebook-ads\/ayxisi-poliseon-se-eshop-roychon-me-facebook-ads-case-study\/","title":{"rendered":"Sales Growth in a Clothing Eshop with Facebook Ads: Case Study"},"content":{"rendered":"<p class=\"translation-block\">When we took on the <strong>advertising strategy for a women\u2019s clothing eshop<\/strong> specializing in plus sizes, we had two clear goals: <strong>to increase online sales and build strong brand awareness<\/strong> among an audience that is often underrepresented in the fashion world. With years of experience in <strong>performance marketing<\/strong>, we knew that a successful Facebook and Instagram Ads campaign requires the right mix of data, creativity, and precise targeting.<\/p>\n\n\n\n<p class=\"translation-block\">The brand specializes in dresses and officewear for <strong>women with real bodies<\/strong>, with a strong focus on quality and elegance. Our advertising strategy wasn\u2019t just about getting clicks \u2014 it aimed to speak directly to women who want to feel beautiful and comfortable in what they wear, whether they\u2019re at the office or out for the evening, without stressing about the size on the label.<\/p>\n\n\n<div class=\"gb-container gb-container-fec4042f\">\n\n<h2 class=\"gb-headline gb-headline-a34df2c6 gb-headline-text\"><strong>The beginning: Experimentation, data, and strategic targeting<\/strong><\/h2>\n\n<\/div>\n\n\n<p><strong><br><\/strong>The campaign launch was built on a flexible, data-driven approach aimed at quickly identifying the most effective audiences. We started with broad targeting to first collect clean performance signals. We ran tests across age segments, various interest-based audiences, and lookalike audiences based on page engagers, past customers, and website visitors. At the same time, we invested in broad audiences with targeting limited only to gender and location.<\/p>\n\n\n\n<p>The advertising budget was strategically allocated across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Campaigns by product category<\/strong> (dresses, office wear, special offers), in order to track variations in audience behavior.<\/li>\n\n\n\n<li><strong>Hooks and creatives A\/B Testing<\/strong> \u03b3\u03b9\u03b1 \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ae early learning&nbsp;<\/li>\n\n\n\n<li><strong>Advantage+ <\/strong>\u03b3\u03b9\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b5\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 scaling<br><\/li>\n<\/ul>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 product catalog \u03bc\u03b5 \u03c4\u03bf Meta Commerce, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b4\u03bf\u03bc\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Clear product categorization<\/strong> (dresses, workwear, jackets, etc.) to enable granular ad sets<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Enabling dynamic retargeting<\/strong> based on each user\u2019s interaction with specific products or categories.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Categorization based on sizing<\/strong> to tailor ad delivery to the audience\u2019s real-body preferences.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Activating product set filters<\/strong> to enable more targeted ad delivery based on real-time user behavior.<\/li>\n<\/ul>\n\n\n\n<p>This initial stage allowed us to build a precise performance prediction mechanism and optimize each subsequent step in the funnel with cost-efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When sales declined<\/strong><\/h2>\n\n\n\n<p>As with any real journey, it wasn\u2019t all upward. During phases when sales in the e-shop declined:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>we adjusted the target audiences and identified which combinations were driving sales (age, location, shopping habits)<\/li>\n\n\n\n<li>we shifted focus to more targeted products, such as items with consistently high engagement or strong seasonal relevance \u2014 for example, christening dresses in July.<\/li>\n\n\n\n<li>we used video ads and created remarketing campaigns targeting users who watched the videos for more than a specific number of seconds<\/li>\n\n\n\n<li>we created lookalike audiences based on users who had engaged or made a purchase<\/li>\n\n\n\n<li>we tested new offers with clear and compelling call-to-actions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creative selection for the ads<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">The key to selecting the right ad creatives? <strong>We relied on photos of real women wearing the actual products \u2014 not on stock images or generic flat lays.<\/strong> Our creatives featured real bodies, genuine smiles, and relatable context that resonated with our target audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Styling suggestions that helped visitors envision how they could wear the clothing<\/li>\n\n\n\n<li>Headlines that created emotional connection, e.g. \u201cdresses that don\u2019t squeeze you \u2014 they highlight who you are\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technical optimization<\/strong><\/h2>\n\n\n\n<p>To ensure accurate tracking and prevent lost conversions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>we enabled server-side tracking (Facebook CAPI)<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03b1\u03bc\u03b5 event duplication<\/li>\n\n\n\n<li>we set up remarketing flows based on product views, not just cart abandonment<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u039a\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03c0\u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac;<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">The campaign delivered outstanding results, with a total ad spend of \u20ac14,413.06 and revenue of \u20ac48,903.14, achieving a ROAS of 3.39 \u2014 meaning that for every \u20ac1 invested, \u20ac3.39 was returned in sales. A total of <strong>779 purchases<\/strong> were completed, with an average cost per click of just <strong>\u20ac0.096<\/strong>, indicating <strong>highly efficient bidding and strong ad relevance to the target audience<\/strong>. The Click-Through Rate (CTR) reached 6.48%, significantly above the industry average, showing that the audience responded immediately to the creatives and messaging. <strong>The data reflects a well-executed targeting and creative strategy that successfully turned interest into high-quality traffic \u2014 and ultimately, conversions.<\/strong><\/p>\n\n\n\n<p>And these results only reflect the tracked online orders generated through Facebook Ads. They do not include phone orders, message-based sales, or in-person purchases made through pop-ups or showroom visits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"665\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2025\/06\/ROAS-\u03b3\u03b9\u03b1-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03b1-\u03c1\u03bf\u03cd\u03c7\u03c9\u03bd.png\" alt=\"\" class=\"wp-image-2125\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2025\/06\/ROAS-\u03b3\u03b9\u03b1-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03b1-\u03c1\u03bf\u03cd\u03c7\u03c9\u03bd.png 846w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2025\/06\/ROAS-\u03b3\u03b9\u03b1-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03b1-\u03c1\u03bf\u03cd\u03c7\u03c9\u03bd-300x236.png 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2025\/06\/ROAS-\u03b3\u03b9\u03b1-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03b1-\u03c1\u03bf\u03cd\u03c7\u03c9\u03bd-768x604.png 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2025\/06\/ROAS-\u03b3\u03b9\u03b1-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03b1-\u03c1\u03bf\u03cd\u03c7\u03c9\u03bd-15x12.png 15w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2025\/06\/ROAS-\u03b3\u03b9\u03b1-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03b1-\u03c1\u03bf\u03cd\u03c7\u03c9\u03bd-600x472.png 600w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do these results compare to the Greek market benchmarks?<\/strong><\/h3>\n\n\n\n<p>According to the most recent available reports for Greece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Average CTR:<\/strong> 1.41% (source: Wordstream)<\/li>\n\n\n\n<li><strong>\u039c\u03ad\u03c3\u03bf CTR:<\/strong> 1,41% (\u03c0\u03b7\u03b3\u03ae: Wordstream)<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Average CPC:<\/strong> approximately \u20ac0.76 (source: Varos.com)<\/li>\n<\/ul>\n\n\n\n<p>\u03a3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">The <strong>3.39 ROAS<\/strong> is approximately <strong>27% higher<\/strong> than the industry average.<\/li>\n\n\n\n<li class=\"translation-block\">The <strong>6.48% CTR<\/strong> is <strong>more than four times higher<\/strong> than the industry average.<\/li>\n\n\n\n<li class=\"translation-block\">The <strong>\u20ac0.096 CPC<\/strong> is <strong>87% lower<\/strong> than the average in Greece.<\/li>\n<\/ul>\n\n\n\n<p>That doesn\u2019t just mean \u201can effective campaign.\u201d It means that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>we targeted with precision<\/li>\n\n\n\n<li>we built the right visuals and copy<\/li>\n\n\n\n<li>we leveraged tools (catalog, remarketing, CAPI) for optimal performance<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s the takeaway?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 3.39 ROAS shows that the strategy delivered strong financial results.<\/li>\n\n\n\n<li>The low CPC and high engagement show that our creatives were well-aligned with our audience.<\/li>\n\n\n\n<li>Our commitment to testing helped us stay afloat even during the phases when performance dipped.<\/li>\n\n\n\n<li>There are no magic formulas \u2014 only testing, audience understanding, and continuous improvement.<\/li>\n<\/ul>\n\n\n\n<p>And the most important part?<\/p>\n\n\n\n<p class=\"translation-block\">When you speak to women who have heard <strong>far too many times that \u201cyour size isn\u2019t available,\u201d and you offer them clothes that truly fit and flatter them<\/strong>, you\u2019ve already done half the work. We simply made sure that message was seen \u2014 on Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A few words from us \u2013 if you're an e-shop owner<\/h2>\n\n\n\n<p class=\"translation-block\"><strong>Our collaboration with the brand\u2019s owner is one of those that make our work even more creative.<\/strong> She\u2019s someone with an open mind, positive energy, and a genuine willingness to try any strategy we recommend \u2014 always with respect for her audience and love for her product. If you also run an e-shop and want to work with a team that listens, experiments, and delivers real results, then we\u2019ll probably make a great match.<\/p>\n\n\n\n<p class=\"translation-block\"><strong>Advertising is not a magic pill that will elevate a poor product<\/strong> or a business mindset focused on pushing anything, regardless of quality. On the contrary, it works when there\u2019s alignment \u2014 a brand with a clear identity, quality products, consistent customer service, and a genuine drive for continuous improvement. <strong>Performance happens when creativity meets data \u2014 and when there\u2019s collaboration and trust in the strategy.<\/strong> For us, effective advertising isn\u2019t pressure; it\u2019s a well-designed conversation with the right audience at the right moment. And of course, it takes time. If you\u2019re ready to invest in your online presence, choose the team that can help you stand out.<\/p>","protected":false},"excerpt":{"rendered":"<p>When we undertook the advertising strategy for a women's clothing eshop in large sizes, we had two ... <\/p>\n<p class=\"read-more-container\"><a title=\"Sales Growth in a Clothing Eshop with Facebook Ads: Case Study\" class=\"read-more button\" href=\"https:\/\/keydigitalmarketing.gr\/en\/facebook-ads\/ayxisi-poliseon-se-eshop-roychon-me-facebook-ads-case-study\/#more-2123\" aria-label=\"Read more about \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 eshop \u03c1\u03bf\u03cd\u03c7\u03c9\u03bd \u03bc\u03b5 Facebook Ads: Case Study\">Learn More<\/a><\/p>","protected":false},"author":1,"featured_media":2124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-2123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2025\/06\/Facebook-ads-\u03b1\u03c5\u03be\u03b7\u03c3\u03b7-\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd-eshop.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/2123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/comments?post=2123"}],"version-history":[{"count":0,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/2123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/media\/2124"}],"wp:attachment":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/media?parent=2123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/categories?post=2123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/tags?post=2123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}