{"id":2175,"date":"2026-04-15T12:12:49","date_gmt":"2026-04-15T12:12:49","guid":{"rendered":"https:\/\/keydigitalmarketing.gr\/?p=2175"},"modified":"2026-04-16T10:10:49","modified_gmt":"2026-04-16T10:10:49","slug":"diaxeirisi-social-media-kostos-times-ti-perilamvanei","status":"publish","type":"post","link":"https:\/\/keydigitalmarketing.gr\/en\/social-media\/diaxeirisi-social-media-kostos-times-ti-perilamvanei\/","title":{"rendered":"Social Media Management: Cost &amp; What it Includes"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/keydigitalmarketing.gr\/en\/social-media-management\/\" title=\"\" target=\"_self\">Social Media Management<\/a> is now undeniably a core service for every business, whether new or established. In today's digital world, a company's presence on <strong>social media<\/strong> is no longer an option, but a non-negotiable necessity for strengthening <strong>brand awareness<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">Nevertheless, the critical question occupying every professional is not just the \"why,\" but also what the actual <strong>cost<\/strong> is for an integrated <strong>social media marketing<\/strong> strategy. From managing organic content on social networks to targeted <strong>social media advertising<\/strong>, this investment determines the recognition and trust of the audience.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af, \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 Social Media \u03b1\u03c0\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03c0\u03bf\u03b9\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c0\u03bf\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5 social media \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a0\u03cc\u03c3\u03bf \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b7 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u0394\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd;<\/h2>\n\n\n\n<p class=\"translation-block\">Small businesses are the core of the Greek economy, but more than <strong>80%<\/strong> of entrepreneurs do not know how to make the most of <strong>social media marketing<\/strong> tools. Within this context, the options and prices you will find in the market vary, and it is important to understand that <strong>the \"right cost\" is defined exclusively by your own business goal.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">We often encounter low-cost packages, in the range of <strong>\u20ac50 or \u20ac100 per month<\/strong>, which include a basic flow of posts. It is important to clarify that such a solution <strong>is not necessarily \"bad\"<\/strong>, as long as the content is of high quality and expectations are realistic. This type of management works exceptionally well for businesses that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0388\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03c1\u03bf\u03ae \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2.<\/li>\n\n\n\n<li class=\"translation-block\">They need a <strong>modern digital showcase<\/strong> to validate their professional image.<\/li>\n\n\n\n<li>\u0398\u03ad\u03bb\u03bf\u03c5\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u00ab\u03c3\u03b7\u03bc\u03ac\u03b4\u03b9 \u03b6\u03c9\u03ae\u03c2\u00bb \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 Social Media \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">In this case, the cost is low because it doesn\u2019t involve deep statistical analysis, growth strategy, or community management. It\u2019s a value-for-money option for \u201csocial proof.\u201d<\/p>\n\n\n\n<p class=\"translation-block\">But if your goal is to actively find new customers, increase sales through social media, or dominate your industry, then the landscape changes. That requires a different budget that covers strategic planning, targeted advertising, and continuous data-driven optimization. The key is to know whether you\u2019re looking for a <strong>quality presence<\/strong> or a <strong>sales machine<\/strong> \u2014 both have their place in the market, as long as you know what you\u2019re buying.<\/p>\n\n\n<div class=\"gb-container gb-container-c21022a8\">\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u0394\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03b1\u03bd \u03b7 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 Social Media \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9;<\/h2>\n\n\n\n<p class=\"has-text-align-center\">\u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5. \u039a\u03bb\u03b5\u03af\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03b1\u03bd\u03c4\u03b5\u03b2\u03bf\u03cd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b1\u03b6\u03af \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c4\u03bf\u03c5\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1. <\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendar.app.google\/YQZNdSYcHjkp8Nt69\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px\">\u0398\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03ba\u03bb\u03b5\u03af\u03c3\u03c9 30&#8242; \u0394\u03c9\u03c1\u03b5\u03ac\u03bd  \u0388\u03bb\u03b5\u03b3\u03c7\u03bf<\/a><\/div>\n<\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/Social-Media-Marketing-\u03a4\u03b9\u03bc\u03ad\u03c2.jpg\" alt=\"\" class=\"wp-image-2181\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/Social-Media-Marketing-\u03a4\u03b9\u03bc\u03ad\u03c2.jpg 1200w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/Social-Media-Marketing-\u03a4\u03b9\u03bc\u03ad\u03c2-300x225.jpg 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/Social-Media-Marketing-\u03a4\u03b9\u03bc\u03ad\u03c2-768x576.jpg 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/Social-Media-Marketing-\u03a4\u03b9\u03bc\u03ad\u03c2-16x12.jpg 16w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/Social-Media-Marketing-\u03a4\u03b9\u03bc\u03ad\u03c2-600x450.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u03a4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b7 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 Social Media;<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Purchasing Social Media Management services is not just a \u201csubscription for a few posts\u201d, but a comprehensive investment in a business\u2019s digital presence. When you hire a professional or an agency, you are paying for the expertise that turns likes into real value.<br><strong>1. Strategy &amp; Research<\/strong><\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf &#8220;\u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf\u03c2&#8221; \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03b1\u03c2. \u03a0\u03c1\u03b9\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03c4\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf pixel, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03b8\u03b9\u03ac \u03b2\u03bf\u03c5\u03c4\u03b9\u03ac \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Competitive Analysis:<\/strong> What are others doing in your industry and where is there a \u201cgap\u201d for you to stand out?<\/li>\n\n\n\n<li><strong>Target Audience Profiling:<\/strong> \u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03c4\u03b9 \u03ce\u03c1\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 online \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9;<\/li>\n\n\n\n<li><strong>Content Calendar:<\/strong> \u039f \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b8\u03b5\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1, \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c0\u03b1\u03c3\u03bc\u03c9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1143\" height=\"781\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u0394\u03b5\u03af\u03b3\u03bc\u03b1-\u0397\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5-Social-Media.jpg\" alt=\"\" class=\"wp-image-2182\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u0394\u03b5\u03af\u03b3\u03bc\u03b1-\u0397\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5-Social-Media.jpg 1143w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u0394\u03b5\u03af\u03b3\u03bc\u03b1-\u0397\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5-Social-Media-300x205.jpg 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u0394\u03b5\u03af\u03b3\u03bc\u03b1-\u0397\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5-Social-Media-768x525.jpg 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u0394\u03b5\u03af\u03b3\u03bc\u03b1-\u0397\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5-Social-Media-18x12.jpg 18w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u0394\u03b5\u03af\u03b3\u03bc\u03b1-\u0397\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5-Social-Media-600x410.jpg 600w\" sizes=\"auto, (max-width: 1143px) 100vw, 1143px\" \/><figcaption class=\"wp-element-caption\">\u0394\u03b5\u03af\u03b3\u03bc\u03b1 \u0397\u03bc\u03b5\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5 Social Media<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (Content Creation)<\/strong><\/h3>\n\n\n\n<p>\u0395\u03b4\u03ce \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bc\u03bf\u03c1\u03c6\u03ae. \u03a0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c6\u03c9\u03bd\u03ae \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Graphic Design:<\/strong> Professional visuals that capture attention in the endless scrolling. Each post serves its purpose depending on the promotion and information we want to do.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Video Production (Reels\/TikTok):<\/strong> Creating short-form video, which is the king of engagement right now, requires editing, selection of trending sounds, and a directorial eye.<\/li>\n\n\n\n<li><strong>Video Production (Reels\/TikTok):<\/strong> \u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 short-form video, \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b2\u03b1\u03c3\u03b9\u03bb\u03b9\u03ac\u03c2 \u03c4\u03bf\u03c5 engagement \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bc\u03bf\u03bd\u03c4\u03ac\u03b6, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae trending \u03ae\u03c7\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03ba\u03b7\u03bd\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b1\u03c4\u03b9\u03ac.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Research to guide your own production:<\/strong>Research &amp; brainstorming on a topic that remains relevant and challenges the audience to follow.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u039a\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (Community Management)<\/strong><\/h3>\n\n\n\n<p>\u03a4\u03b1 social media \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bc\u03c6\u03af\u03b4\u03c1\u03bf\u03bc\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. \u0397 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 &#8220;\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1\u03c2&#8221; \u03c3\u03b1\u03c2. \u03a6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c1\u03c9\u03c4\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c9\u03bb\u03ae\u03c4\u03c1\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03ac\u03c1\u03b5\u03c3\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bf\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c3\u03b1\u03c2 \u03b1\u03ba\u03bf\u03cd\u03b5\u03b9! \u0388\u03c4\u03c3\u03b9 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03bd\u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b1\u03c2.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Response Time:<\/strong> Promptly responding to questions and comments builds trust and increases sales.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Interaction:<\/strong> Active interaction with the audience so that the follower feels there is a human behind the logo.<\/li>\n\n\n\n<li><strong>\u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7:<\/strong> \u0397 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9 \u03bf \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03c2 \u03cc\u03c4\u03b9 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf logo \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2.<\/li>\n<\/ul>\n\n\n\n<p>\u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, a\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b2\u03bb\u03b5\u03c8\u03b7 \u03c4\u03bf\u03c5\u03c2. \u0397 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u03a0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03bf social media manager \u03b4\u03b5 \u03b8\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03af\u03c1\u03b9\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03ac\u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bc\u03b5\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1483\" height=\"791\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-Social-Media-.jpg\" alt=\"\" class=\"wp-image-2183\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-Social-Media-.jpg 1483w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-Social-Media--300x160.jpg 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-Social-Media--768x410.jpg 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-Social-Media--18x10.jpg 18w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-Social-Media--600x320.jpg 600w\" sizes=\"auto, (max-width: 1483px) 100vw, 1483px\" \/><figcaption class=\"wp-element-caption\">\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac Social Media<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 &amp; \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 (Reporting &amp; Optimization)<\/strong><\/h3>\n\n\n\n<p>\u03a7\u03c9\u03c1\u03af\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7. \u03a3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1, \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03ba\u03c4\u03b9\u03bd\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Data Analysis:<\/strong> Which posts worked? What time had the most reach? Which video had the most watch hours or views?<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Return on Investment (ROI) Check:<\/strong> Connecting actions with business goals (e.g., website visits, leads).<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Fine-tuning:<\/strong> Adjusting the plan for the next month based on the findings, so that your budget is always put to good use.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Furthermore, detailed reports allow organizations to adjust their strategies with precision and respond immediately to market trends. According to Rita et al. (2023), the utilization of predictive analytics significantly improves campaign targeting and return on investment (ROI). At the same time, <a href=\"https:\/\/pubsonline.informs.org\/doi\/epdf\/10.1287\/isre.1120.0462\" title=\"\" target=\"_self\">Luo et al. (2013) <\/a>point out that integrating social media metrics with the company's traditional KPIs enhances business agility and innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 Social Media: \u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03a4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">The selection of the right partner for social media is not a decision that should be made \"by chance,\" as the cost directly reflects the time, expertise, and resources required. Prices for social media management in the market show significant fluctuations, which depend on whether you trust an experienced freelancer or a large advertising agency, as well as who undertakes the production of the material (photos, videos). Below is a comparative table with the market averages for 2026, so you can have a clear picture of the investment required depending on your goals.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u03a3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2<\/strong><\/td><td><strong>\u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2<\/strong><\/td><td><strong>\u0395\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03bf\u03c2 \u0395\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2<\/strong><\/td><td><strong>\u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae (Agency)<\/strong><\/td><td><strong>\u039c\u03ad\u03c3\u03b7 \u03a4\u03b9\u03bc\u03ae \u0391\u03b3\u03bf\u03c1\u03ac\u03c2<\/strong><\/td><\/tr><tr><td><strong>\u0391\u03c0\u03bb\u03ae \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 (8-10 \u0394\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2)<\/strong><\/td><td>\u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bb\u03b5\u03b6\u03ac\u03bd\u03c4\u03b5\u03c2, hashtags \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc.<\/td><td>\u20ac180 &#8211; \u20ac300<\/td><td>\u20ac800 &#8211; \u20ac1.200<\/td><td><strong>\u20ac450<\/strong><\/td><\/tr><tr><td><strong>\u0392\u03b1\u03c3\u03b9\u03ba\u03ae \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 (12-16 \u0394\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2)<\/strong><\/td><td>\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03c9\u03bd \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ce\u03bd, \u03c3\u03cd\u03bd\u03c4\u03b1\u03be\u03b7 \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf.<\/td><td>\u20ac300 &#8211; \u20ac500<\/td><td>\u20ac1.200 &#8211; \u20ac1.800<\/td><td><strong>\u20ac750<\/strong><\/td><\/tr><tr><td><strong>\u0395\u03bd\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae \u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 (16-20 \u0394\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2)<\/strong><\/td><td>\u039c\u03af\u03be\u03b7 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf (\u03b1\u03c0\u03cc \u03c5\u03bb\u03b9\u03ba\u03cc \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2), \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b1\u03c0\u03cc \u03b5\u03c3\u03ac\u03c2, \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c7\u03bf\u03bb\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf, \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03c9\u03bd.<\/td><td>\u20ac500 &#8211; \u20ac850<\/td><td>\u20ac2.000 &#8211; \u20ac3.500<\/td><td><strong>\u20ac1.300<\/strong><\/td><\/tr><tr><td><strong>\u03a0\u03bb\u03ae\u03c1\u03b7\u03c2 \u039a\u03ac\u03bb\u03c5\u03c8\u03b7 (30 \u0394\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2)<\/strong><\/td><td>\u039a\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 &amp; \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae ~8 Reels \u03bc\u03b5 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03c3\u03c4\u03bf \u03c7\u03ce\u03c1\u03bf \u03c3\u03b1\u03c2, \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2\/\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd, \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7.<\/td><td>\u20ac900 &#8211; \u20ac1.800<\/td><td>\u20ac4.000 &#8211; \u20ac6.000<\/td><td><strong>\u20ac2.600<\/strong><\/td><\/tr><tr><td><strong>\u039c\u03cc\u03bd\u03bf \u03a0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/strong><\/td><td>\u039c\u03cc\u03bd\u03bf \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03ba\u03ad\u03bb\u03bf\u03c2 (\u03bb\u03b7\u03c8\u03b7 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03bc\u03bf\u03bd\u03c4\u03ac\u03b6 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf\/\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac) \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd.<\/td><td>\u20ac350 &#8211; \u20ac700 (\u03b1\u03bd\u03ac 10 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03ae  15 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2\/\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac)<\/td><td>\u20ac2.500+<\/td><td><strong>\u20ac900<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03b9 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03bd\u03b1 \u03b4\u03ce\u03c3\u03c9 \u03b3\u03b9\u03b1 \u03c4\u03b1 Social Media \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03bc\u03bf\u03c5;<\/h2>\n\n\n\n<p class=\"translation-block\">Determining the budget for social media is not a simple cost-calculation exercise, but a strategic decision of resource allocation based on <strong>business maturity<\/strong> and revenue. In 2026, organic reach is now extremely limited. Creating content without the support of ad spend or specialized production rarely leads to real growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03bf &#8220;Sweet Spot&#8221; \u03c4\u03b7\u03c2 \u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2: Benchmarks \u0395\u03c3\u03cc\u03b4\u03c9\u03bd<\/h2>\n\n\n\n<p class=\"translation-block\">According to current market data, a healthy business should allocate <strong>2% to 5% of its total annual revenue<\/strong> exclusively to social networks.<\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>\u039a\u03bb\u03ac\u03b4\u03bf\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/strong><\/td><td><strong>% \u0395\u03c3\u03cc\u03b4\u03c9\u03bd \u03c3\u03c4\u03b1 Social Media<\/strong><\/td><td><strong>% \u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd Marketing Budget<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>B2C (\u039b\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae \/ E-commerce)<\/strong><\/td><td>3% \u2013 5%<\/td><td>30% \u2013 50%<\/td><\/tr><tr><td><strong>SaaS \/ \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1<\/strong><\/td><td>2% \u2013 4%<\/td><td>20% \u2013 30%<\/td><\/tr><tr><td><strong>B2B \/ \u0395\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/strong><\/td><td>1% \u2013 3%<\/td><td>10% \u2013 20%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03b1 3 \u0395\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2<\/h2>\n\n\n\n<p>\u0397 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03ae \u03c3\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2. \u03a7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b5 \u03c4\u03c1\u03af\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Brand Presence &amp; Awareness (Digital Storefront)<\/h3>\n\n\n\n<p class=\"translation-block\">Goal:Maintaining a consistent and professional digital image. Aimed at businesses (e.g., B2B) where Social Media functions as a validation of credibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Strategy: Content curation that reflects the corporate identity.<\/li>\n\n\n\n<li class=\"translation-block\">What's included: 4-8 posts\/month, basic copywriting, aesthetic management (Grid layout).<\/li>\n\n\n\n<li class=\"translation-block\">Expectation: Image stabilization. No immediate increase in sales is expected.<\/li>\n\n\n\n<li class=\"translation-block\">Investment: \u20ac250 \u2013 \u20ac450 \/ month.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Growth &amp; Audience Development (Market Expansion)<\/h3>\n\n\n\n<p class=\"translation-block\">Strategy: A combination of high-quality content and targeted advertising (Audience Building).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae:<\/strong> \u03a3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (Audience Building).<\/li>\n\n\n\n<li class=\"translation-block\">Key elements: Active Community Engagement to transform followers into a community.<\/li>\n\n\n\n<li class=\"translation-block\">Expectation: Measurable increase in audience and brand awareness.<\/li>\n\n\n\n<li class=\"translation-block\">Investment: \u20ac600 \u2013 \u20ac1,300 \/ month (Partner fee) + Advertising Budget.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. High-Performance &amp; Conversion (Revenue Driver)<\/h3>\n\n\n\n<p class=\"translation-block\">Investment: \u20ac1,500 \u2013 \u20ac5,000+ \/ month (Partner fee) + Advertising Budget.<\/p>\n\n\n\n<p><strong>\u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7:<\/strong> <strong>\u20ac1.500 &#8211; \u20ac5.000+ \/ \u03bc\u03ae\u03bd\u03b1<\/strong> (\u0391\u03bc\u03bf\u03b9\u03b2\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7) + \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc Budget.<br><\/p>\n\n\n\n<p class=\"translation-block\">Strategy: Full-Funnel Marketing and Professional Video Production (Content Days) for Reels\/TikTok that \"trigger\" the algorithm.<\/p>\n\n\n\n<p class=\"translation-block\">Technical features: Advanced Retargeting and Data Analytics for weekly optimization based on conversions.<\/p>\n\n\n\n<p class=\"translation-block\">Expectation: Direct lead generation and high ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5<\/h2>\n\n\n\n<p class=\"translation-block\">Key Takeaway: For 2026, follow the 70-20-10 rule:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>70%<\/strong> \u03c3\u03b5 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2.<\/li>\n\n\n\n<li><strong>20%<\/strong> \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/li>\n\n\n\n<li><strong>10%<\/strong> \u03c3\u03b5 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 (Out-of-Scope)<\/strong><\/h3>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03ba\u03c1\u03b9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03cc\u03c4\u03b9 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03c4\u03b1 standard \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">Media Spend (Advertising Budget): The amount paid directly to the platforms (Meta, Google, TikTok).<\/li>\n\n\n\n<li class=\"translation-block\">On-Site Content Creation: Production costs requiring a physical presence (director, photographer, equipment).<\/li>\n\n\n\n<li class=\"translation-block\">Advanced Community Management: Managing a high volume of incoming messages (Customer Support) that requires a dedicated person on an almost 24-hour basis.<\/li>\n\n\n\n<li class=\"translation-block\">Influencer Outreach: The strategy and coordination of collaborations with third-party content creators.<\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block\"><strong>Conclusion:<\/strong> Investment in Social Media must be proportional to expectations. An \"Awareness\" level budget cannot deliver \"Performance\" level results. Success lies in an honest understanding of the business's needs and choosing the partner who can fulfill them technically and strategically.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social Media Management is now undoubtedly a nuclear service for any business new or... <\/p>\n<p class=\"read-more-container\"><a title=\"\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 Social Media: \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 &amp; \u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\" class=\"read-more button\" href=\"https:\/\/keydigitalmarketing.gr\/en\/social-media\/diaxeirisi-social-media-kostos-times-ti-perilamvanei\/#more-2175\" aria-label=\"Read more about \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 Social Media: \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 &amp; \u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\">Learn More<\/a><\/p>","protected":false},"author":1,"featured_media":2185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[151],"class_list":["post-2175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-151","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/04\/\u03a0\u03cc\u03c3\u03bf-\u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9-\u03b7-\u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7-Social-Media-\u03a4\u03b9-\u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/2175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/comments?post=2175"}],"version-history":[{"count":0,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/2175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/media\/2185"}],"wp:attachment":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/media?parent=2175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/categories?post=2175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/tags?post=2175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}