{"id":2247,"date":"2026-05-12T16:44:06","date_gmt":"2026-05-12T16:44:06","guid":{"rendered":"https:\/\/keydigitalmarketing.gr\/?p=2247"},"modified":"2026-05-13T14:37:59","modified_gmt":"2026-05-13T14:37:59","slug":"giati-oi-diafimiseis-facebook-den-fernoun-pelates","status":"publish","type":"post","link":"https:\/\/keydigitalmarketing.gr\/en\/facebook-ads\/giati-oi-diafimiseis-facebook-den-fernoun-pelates\/","title":{"rendered":"Why your Facebook ads don't bring customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 <a href=\"https:\/\/keydigitalmarketing.gr\/ypiresies-diafimisis-facebook\/\">\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Facebook<\/a> \u03ba\u03b1\u03b9 \u03c4\u03bf Instagram \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ae \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. Likes \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd. \u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd. \u0391\u03bb\u03bb\u03ac \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03b1, leads \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\u2026 \u03cc\u03c7\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03c1\u03af\u03bd \u03b2\u03b3\u03ac\u03bb\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03cc\u03c1\u03b9\u03c3\u03bc\u03b1 \u03bf\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Facebook \u03b4\u03b5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd, \u03c0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03c9 \u03c3\u03b5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03c9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03b8\u03b5\u03af \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf boost post \u03ae \u201c\u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03bf\u201d \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03c4\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9\u03c2 budget \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9\u03c2. \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 <a href=\"https:\/\/keydigitalmarketing.gr\/social-media\/diaxeirisi-social-media-kostos-times-ti-perilamvanei\/#more-2175\">\u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd social media \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 <\/a>\u03c0\u03bf\u03c5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u0386\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac\u03bc\u03b5 <strong>\u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Facebook \u03b4\u03b5 \u03c3\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bb\u03c0\u03af\u03b6\u03b5\u03b9\u03c2.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u039a\u03ac\u03bd\u03b5\u03b9\u03c2 Boost Post \u0391\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03a3\u03c9\u03c3\u03c4\u03ae Meta Ads \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03cc \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc \u201cBoost Post\u201d \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ae \u03c4\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 Instagram. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03bc\u03c9\u03c2, \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac <a href=\"https:\/\/keydigitalmarketing.gr\/facebook-ads\/ayxisi-poliseon-se-eshop-roychon-me-facebook-ads-case-study\/\">\u03b1\u03bd \u03b8\u03b5\u03c2 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf eshop \u03c3\u03bf\u03c5<\/a>, \u03c4\u03bf boost \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 boost \u03b1\u03c0\u03cc Facebook \u03ae Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd,<\/li>\n\n\n\n<li>\u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03cc retargeting,<\/li>\n\n\n\n<li>\u03b4\u03b5\u03bd \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 placements,<\/li>\n\n\n\n<li>\u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 likes \u03ba\u03b1\u03b9 impressions \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf Meta Ads Manager \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 boost post.<\/li>\n\n\n\n<li>\u03a3\u03c4\u03ae\u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf conversions \u03ae leads.<\/li>\n\n\n\n<li>\u0395\u03b3\u03ba\u03b1\u03c4\u03ad\u03c3\u03c4\u03b7\u03c3\u03b5 Meta Pixel \u03c3\u03c4\u03bf website \u03c3\u03bf\u03c5.<\/li>\n\n\n\n<li>\u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 custom audiences \u03ba\u03b1\u03b9 lookalike audiences.<\/li>\n\n\n\n<li>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 metrics \u03cc\u03c0\u03c9\u03c2 CPA, ROAS \u03ba\u03b1\u03b9 conversion rate.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"662\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-1.jpeg\" alt=\"\" class=\"wp-image-2249\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-1.jpeg 896w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-1-300x222.jpeg 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-1-768x567.jpeg 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-1-16x12.jpeg 16w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-1-600x443.jpeg 600w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u0394\u03b5\u03bd \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u03a3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf Funnel Marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u201c\u03ba\u03c1\u03cd\u03bf\u201d \u03ba\u03bf\u03b9\u03bd\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae. \u038c\u03bc\u03c9\u03c2 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03af\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae <a href=\"https:\/\/keydigitalmarketing.gr\/social-media\/praktikes-stoxeymeni-diafimisi-facebook\/\">\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Facebook Ads<\/a> \u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03b5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top of Funnel (Awareness),<\/li>\n\n\n\n<li>Middle of Funnel (Consideration),<\/li>\n\n\n\n<li>Bottom of Funnel (Conversion).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03bc\u03b9\u03bb\u03ac\u03c2 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c4\u03bf\u03bd \u03bb\u03ac\u03b8\u03bf\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03c4\u03b7 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03a7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b1\u03bd\u03ac funnel stage.<\/li>\n\n\n\n<li>\u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf.<\/li>\n\n\n\n<li>\u039a\u03ac\u03bd\u03b5 retargeting \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b5\u03af\u03b4\u03b1\u03bd video \u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c6\u03b8\u03b7\u03ba\u03b1\u03bd site.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 lead magnets \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03bb\u03cd\u03c3\u03b7.<\/li>\n\n\n\n<li>\u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9\u03c2, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03b3\u03b9\u03b1 conversions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \u0394\u03b5\u03bd \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u038c\u03bb\u03bf \u03c4\u03bf \u03a3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03a3\u03c4\u03cc\u03c7\u03c9\u03bd \u03c4\u03b7\u03c2 \u03a0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"519\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image.jpeg\" alt=\"\" class=\"wp-image-2248\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image.jpeg 988w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-300x158.jpeg 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-768x403.jpeg 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-18x9.jpeg 18w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-600x315.jpeg 600w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 <strong>\u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Facebook \u03ba\u03b1\u03b9 Instagram<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2, \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 engagement \u03ae traffic &#8211; \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc business goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 Meta \u03cc\u03bc\u03c9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 machine learning. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u201c\u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03b5\u03b9\u201d \u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2: engagement, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd likes \u03ba\u03b1\u03b9 comments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2: traffic, \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd clicks \u03ae \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd landing pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03cc\u03bc\u03c9\u03c2 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2,<\/li>\n\n\n\n<li>leads,<\/li>\n\n\n\n<li>\u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2,<\/li>\n\n\n\n<li>\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2,<br>\u03c4\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 conversion-focused objectives.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u201c\u03ba\u03b1\u03af\u03bd\u03b5\u201d budget \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf Facebook \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b3\u03b9\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03b1\u03b9 \u03b5\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc: \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc CTR (\u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd) \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03c0\u03bb\u03ac \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 click \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03c4\u03ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03af\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Meta Ads \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf funnel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1,<\/li>\n\n\n\n<li>Video Views \u03b3\u03b9\u03b1 engagement audiences,<\/li>\n\n\n\n<li>Leads \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd,<\/li>\n\n\n\n<li>Conversions \u03b3\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2,<\/li>\n\n\n\n<li>Retargeting \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03c4\u03c3\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 signals \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd&nbsp; \u03cc\u03c4\u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n\n\n\n<li>\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b5 Meta Pixel \u03ba\u03b1\u03b9 Conversions API.<\/li>\n\n\n\n<li>\u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2.<\/li>\n\n\n\n<li>\u0386\u03c6\u03b7\u03c3\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf algorithm learning phase \u03c0\u03c1\u03b9\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u03a4\u03bf \u039c\u03ae\u03bd\u03c5\u03bc\u03ac \u03c3\u03bf\u03c5 \u0394\u03b5\u03bd \u039c\u03b9\u03bb\u03ac\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03a3\u03c9\u03c3\u03c4\u03cc \u03a0\u03b5\u03bb\u03ac\u03c4\u03b7<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 <a href=\"https:\/\/keydigitalmarketing.gr\/diafimisi-epixiriseon-diadiktio\/\">\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 social media<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1. \u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd \u201c\u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2\u201d \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03b1\u03b3\u03b3\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1\u03bd. \u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9\u03c2,<\/li>\n\n\n\n<li>\u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c3\u03c7\u03bf\u03bb\u03b7\u03b8\u03b5\u03af \u03c4\u03ce\u03c1\u03b1.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03cd \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ae \u201ccorporate\u201d \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bb\u03ad\u03bd\u03b5 \u03c4\u03af\u03c0\u03bf\u03c4\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0393\u03c1\u03ac\u03c8\u03b5 \u03c7\u03c9\u03c1\u03af\u03c2 jargon \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c9\u03c6\u03ad\u03bb\u03b7.<\/li>\n\n\n\n<li>\u039c\u03af\u03bb\u03b1 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/li>\n\n\n\n<li>\u0392\u03ac\u03bb\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03ba\u03ac\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b7 (CTA) \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.<\/li>\n\n\n\n<li>\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03bd\u03ac audience segment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u0397 Landing Page \u0394\u03b5\u03bd \u03a4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03ba\u03bf\u03c4\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03c3\u03c4\u03b1 Meta Ads \u03b5\u03af\u03bd\u03b1\u03b9 <strong>\u03b7 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 landing page.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03b1\u03c4\u03ac\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7. \u0391\u03bd \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ae \u03c7\u03b1\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03ac\u03bb\u03bb\u03bf headline \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03c3\u03c4\u03b7 landing page,<\/li>\n\n\n\n<li>\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc offer,<\/li>\n\n\n\n<li>\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac,<\/li>\n\n\n\n<li>\u03b1\u03c1\u03b3\u03ae \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac,<\/li>\n\n\n\n<li>\u03b1\u03c3\u03b1\u03c6\u03ad\u03c2 CTA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03c4\u03bf CTR \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc, \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03b1\u03bd \u03c4\u03bf funnel \u201c\u03c3\u03c0\u03ac\u03b5\u03b9\u201d \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039a\u03c1\u03ac\u03c4\u03b7\u03c3\u03b5 \u03af\u03b4\u03b9\u03bf headline \u03c3\u03b5 ad \u03ba\u03b1\u03b9 landing page.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03af\u03b4\u03b9\u03b1 visuals \u03ba\u03b1\u03b9 branding.<\/li>\n\n\n\n<li>\u0392\u03ac\u03bb\u03b5 \u03c4\u03bf offer above the fold.<\/li>\n\n\n\n<li>\u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7 mobile \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1.<\/li>\n\n\n\n<li>\u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 trust signals \u03ba\u03b1\u03b9 testimonials.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u03a7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Facebook \u03ba\u03b1\u03b9 Instagram, \u03c4\u03bf creative \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2. \u0391<strong>\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac<\/strong>, \u03c4\u03bf \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03b4\u03b5\u03bd \u03c4\u03c1\u03b1\u03b2\u03ae\u03be\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ae \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03bb\u03ac\u03b8\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd,<\/li>\n\n\n\n<li>videos \u03c0\u03bf\u03c5 \u03ba\u03cc\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 Stories,<\/li>\n\n\n\n<li>\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf,<\/li>\n\n\n\n<li>\u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7,<\/li>\n\n\n\n<li>\u03ae creatives \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 mobile-first.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR,<\/li>\n\n\n\n<li>\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03bf CPC,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf quality score \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf \u03c4\u03b7\u03c2 Meta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc traffic \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 creative \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b3\u03b9\u03b1 mobile consumption \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b3\u03b9\u03b1 desktop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0392\u03b1\u03c3\u03b9\u03ba\u03ac Dimensions \u03b3\u03b9\u03b1 Facebook &amp; Instagram Ads<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Placement<\/strong><\/td><td><strong>\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7<\/strong><\/td><td><strong>\u0391\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1<\/strong><\/td><\/tr><tr><td>Instagram &amp; Facebook Feed<\/td><td>1080 x 1350 px<\/td><td>4:5<\/td><\/tr><tr><td>Instagram Stories<\/td><td>1080 x 1920 px<\/td><td>9:16<\/td><\/tr><tr><td>Instagram Reels<\/td><td>1080 x 1920 px<\/td><td>9:16<\/td><\/tr><tr><td>Facebook Stories<\/td><td>1080 x 1920 px<\/td><td>9:16<\/td><\/tr><tr><td>Carousel Ads<\/td><td>1080 x 1080 px<\/td><td>1:1<\/td><\/tr><tr><td>Facebook Right Column<\/td><td>1200 x 1200 px<\/td><td>1:1<\/td><\/tr><tr><td>Video Feed Ads<\/td><td>1080 x 1350 px<\/td><td>4:5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u039a\u03b1\u03ba\u03bf\u03cd vs \u03a3\u03c9\u03c3\u03c4\u03bf\u03cd User Experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a6\u03b1\u03bd\u03c4\u03ac\u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf Instagram \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab-30% \u03c3\u03b5 premium \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03bf\u03c5 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 48 \u03ce\u03c1\u03b5\u03c2\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 skincare, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc offer \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf call to action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03b1\u03c4\u03ac\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c4\u03b1\u03bd \u03cc\u03bc\u03c9\u03c2 \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03bf\u03c5\u03b8\u03b5\u03bd\u03ac \u03b7 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7,<\/li>\n\n\n\n<li>\u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2,<\/li>\n\n\n\n<li>\u03b7 landing page \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 e-shop,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03c4\u03b1\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03ba\u03ad\u03c6\u03c4\u03b5\u03c4\u03b1\u03b9: \u00ab\u039c\u03ae\u03c0\u03c9\u03c2 \u03c0\u03ac\u03c4\u03b7\u03c3\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 link;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03c6\u03cd\u03b3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc setup, \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2,<\/li>\n\n\n\n<li>\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c4\u03bf -30%,<\/li>\n\n\n\n<li>\u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b5 \u03c3\u03c4\u03bf creative,<\/li>\n\n\n\n<li>\u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03cc\u03bb\u03b7 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03bf conversion rate,<\/li>\n\n\n\n<li>\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1,<\/li>\n\n\n\n<li>\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf brand,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 mobile-first creatives.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac dimensions \u03b1\u03bd\u03ac placement.<\/li>\n\n\n\n<li>\u0392\u03ac\u03bb\u03b5 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u201cfold\u201d.<\/li>\n\n\n\n<li>\u0391\u03c0\u03cc\u03c6\u03c5\u03b3\u03b5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c3\u03c4\u03b1 visuals.<\/li>\n\n\n\n<li>\u03a4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b9\u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac hooks \u03ba\u03b1\u03b9 formats.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-e6778bf2\">\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u0391\u03bd \u0398\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u0394\u03b5\u03b9\u03c2 \u03a4\u03b9 \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u039a\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03a3\u03c9\u03c3\u03c4\u03cc \u03a3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5<\/strong><br><br>\u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5:\u03c4\u03bf\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5,\u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5,\u03c4\u03bf funnel \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd,\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd,\u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u201c\u03c7\u03ac\u03bd\u03b5\u03b9\u03c2\u201d \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae leads.\u0393\u03b9\u03b1\u03c4\u03af \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf budget. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03b8\u03b5\u03af \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03ce\u03bd\u03b7\u03c3\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/a><\/div>\n<\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>7. \u0394\u03b5\u03bd \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03a4\u03b9 \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u0394\u03bf\u03c5\u03bd \u03bf\u03b9 \u03a5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03b9 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03bf\u03c5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03bf\u03b9 \u03af\u03b4\u03b9\u03b5\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b3\u03b9\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u201c\u03ba\u03b1\u03bb\u03ae\u201d \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1,<\/li>\n\n\n\n<li>\u03c0\u03cc\u03c3\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9\u03c2,<\/li>\n\n\n\n<li>\u03ae \u03c0\u03cc\u03c3\u03bf \u201c\u03c0\u03b1\u03b8\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9\u201d \u03b5\u03af\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bb\u03c5\u03b8\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03ac \u03c4\u03bf\u03c5,<\/li>\n\n\n\n<li>\u03c4\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b8\u03b1 \u03c0\u03ac\u03c1\u03b5\u03b9,<\/li>\n\n\n\n<li>\u03c0\u03cc\u03c3\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af \u03b5\u03c3\u03ad\u03bd\u03b1.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7,<\/li>\n\n\n\n<li>\u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9,<\/li>\n\n\n\n<li>\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7,<\/li>\n\n\n\n<li>\u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03ae \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u038c\u03c4\u03b1\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b1\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u201c\u03b1\u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b7\u201d \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03c4\u03bf design \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u03a0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c6\u03bf\u03c1\u03bf\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03bb\u03ad\u03b5\u03b9 \u03c4\u03af\u03c0\u03bf\u03c4\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03cc\u03c0\u03c9\u03c2:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u039c\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf \u03ac\u03b3\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bc\u03ac\u03b8\u03b5 \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03bb\u03b9\u03c4\u03ce\u03c3\u03b5\u03b9 \u03bd\u03cc\u03bc\u03b9\u03bc\u03b1 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0395\u03c3\u03c4\u03af\u03b1\u03c3\u03b5 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 benefits.<\/li>\n\n\n\n<li>\u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 social proof \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/li>\n\n\n\n<li>\u0393\u03c1\u03ac\u03c8\u03b5 \u03cc\u03c0\u03c9\u03c2 \u03bc\u03b9\u03bb\u03ac \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03bf\u03c5.<\/li>\n\n\n\n<li>\u039a\u03ac\u03bd\u03b5 customer research \u03c0\u03c1\u03b9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 ads.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image.png\" alt=\"\" class=\"wp-image-2251\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image.png 1254w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-300x300.png 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-150x150.png 150w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-768x768.png 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-12x12.png 12w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-600x600.png 600w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-100x100.png 100w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-50x50.png 50w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u039b\u03ac\u03b8\u03bf\u03c2 \u03a7\u03c1\u03ae\u03c3\u03b7 \u03ae \u03a0\u03bf\u03bb\u03cd \u03a7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c2 \u03a0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Facebook \u03ba\u03b1\u03b9 Instagram \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 <strong>\u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03cc budget<\/strong> \u03ae \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 campaigns \u03c0\u03c1\u03b9\u03bd \u03c0\u03c1\u03bf\u03bb\u03ac\u03b2\u03b5\u03b9 \u03bf \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2 \u03c4\u03b7\u03c2 Meta \u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03be\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 Meta \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf machine learning. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1,<\/li>\n\n\n\n<li>\u03c7\u03c1\u03cc\u03bd\u03bf,<\/li>\n\n\n\n<li>\u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03cc\u03b3\u03ba\u03bf \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7,<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03bf budget \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03bc\u03b9\u03ba\u03c1\u03cc,<\/li>\n\n\n\n<li>\u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac ad sets,<\/li>\n\n\n\n<li>\u03c4\u03b1 creatives \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2,<\/li>\n\n\n\n<li>\u03ae \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 edits \u03ba\u03ac\u03b8\u03b5 24 \u03ce\u03c1\u03b5\u03c2,<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf campaign \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03b9\u03bc\u03b1 \u03c3\u03b5 learning phase \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bf\u03c4\u03ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03b1\u03c3\u03c4\u03b1\u03b8\u03ae CPMs,<\/li>\n\n\n\n<li>\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03bf \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 Per Lead,<\/li>\n\n\n\n<li>\u03c5\u03c8\u03b7\u03bb\u03cc CPA,<\/li>\n\n\n\n<li>\u03c7\u03b1\u03bc\u03b7\u03bb\u03cc ROAS,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u201c\u03c3\u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b5\u03b2\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1\u201d \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2<a href=\"https:\/\/www.facebook.com\/business\/help?utm_source=chatgpt.com\"> Meta Business Help Center<\/a>, \u03bf \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae conversion signals \u03b1\u03bd\u03ac \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf learning phase. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 ad set \u03b4\u03b5\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac optimization events, \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03ba\u03b1\u03b9 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u03a4\u03bf \u03a3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u039b\u03ac\u03b8\u03bf\u03c2 \u039c\u03b9\u03ba\u03c1\u03ce\u03bd \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03ba\u03ac\u03c0\u03c9\u03c2 \u03ad\u03c4\u03c3\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20ac5\u201310\/\u03b7\u03bc\u03ad\u03c1\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc budget,<\/li>\n\n\n\n<li>5\u20136 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac ad sets,<\/li>\n\n\n\n<li>\u03c0\u03bf\u03bb\u03bb\u03ac audiences,<\/li>\n\n\n\n<li>\u03c0\u03bf\u03bb\u03bb\u03ac creatives,<\/li>\n\n\n\n<li>\u03c0\u03bf\u03bb\u03bb\u03ac placements.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03cc\u03bc\u03c9\u03c2, \u03ba\u03ac\u03b8\u03b5 ad set \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03b7 Meta \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03bf\u03b4\u03b7\u03b3\u03cc. \u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b5\u03af\u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1. \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c7\u03c9\u03c1\u03b9\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c7\u03ac\u03c1\u03c4\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03b5\u03bc\u03b5\u03af\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 \u03c4\u03b1 \u03c4\u03b5\u03c3\u03c4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf Campaign Structure \u0391\u03bd\u03ac Budget<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Budget: \u20ac10\u201315\/\u0397\u03bc\u03ad\u03c1\u03b1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf budget, \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf Setup<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 campaign<\/li>\n\n\n\n<li>1\u20132 ad sets maximum<\/li>\n\n\n\n<li>2\u20133 creatives \u03b1\u03bd\u03ac ad set<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc\u03c2 \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads<\/li>\n\n\n\n<li>Messages<\/li>\n\n\n\n<li>Website Traffic \u03b3\u03b9\u03b1 local businesses<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ac budgets, \u03b7 Meta \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf fragmentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Budget: \u20ac20\u201350\/\u0397\u03bc\u03ad\u03c1\u03b1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03b4\u03ce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf Setup<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u20132 campaigns<\/li>\n\n\n\n<li>2\u20134 ad sets<\/li>\n\n\n\n<li>3\u20135 creatives \u03b1\u03bd\u03ac ad set<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03ae \u0394\u03bf\u03bc\u03ae Funnel<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TOF campaign ( \u03b3\u03b9\u03b1 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03b1\u03c2).<\/li>\n\n\n\n<li>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Budget: \u20ac50\u2013150+\/\u0397\u03bc\u03ad\u03c1\u03b1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03b4\u03ce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b7\u03b8\u03b5\u03af \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 performance funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf Setup<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 funnel campaigns<\/li>\n\n\n\n<li>Multiple retargeting layers<\/li>\n\n\n\n<li>Dedicated testing campaigns<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 Creatives \u0391\u03bd\u03ac Ad Set<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 recommendations \u03c4\u03b7\u03c2<a href=\"https:\/\/www.facebook.com\/business?utm_source=chatgpt.com\"> Meta for Business<\/a>, \u03b7 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 creatives \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc budget \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u201c\u03b1\u03c1\u03b1\u03b9\u03ce\u03c3\u03b5\u03b9\u201d \u03c4\u03bf optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc Setup<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0397\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf Budget<\/strong><\/td><td><strong>Creatives \u0391\u03bd\u03ac Ad Set<\/strong><\/td><\/tr><tr><td>\u20ac5\u201315<\/td><td>2\u20133 creatives<\/td><\/tr><tr><td>\u20ac20\u201350<\/td><td>3\u20135 creatives<\/td><\/tr><tr><td>\u20ac50\u2013150+<\/td><td>4\u20138 creatives<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03b9 \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u0391\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u039a\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Facebook \u03ba\u03b1\u03b9 Instagram \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03cc \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03cc\u03c0\u03c9\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03ba\u03ac\u03b8\u03b5\u03c4\u03b1 videos \u03bc\u03b9\u03ba\u03c1\u03ae\u03c2 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2 (short-form vertical videos),<\/li>\n\n\n\n<li>videos \u03cc\u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u03af\u03b4\u03b9\u03bf\u03c2 \u03bf \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03ae founder \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2,<\/li>\n\n\n\n<li>\u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ac UGC-style creatives \u03c0\u03bf\u03c5 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7,<\/li>\n\n\n\n<li>before &amp; after \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9\u03c2,<\/li>\n\n\n\n<li>\u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ac testimonials \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd,<\/li>\n\n\n\n<li>\u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac Reels \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2,<\/li>\n\n\n\n<li>\u03b4\u03c5\u03bd\u03b1\u03c4\u03ac hooks \u03c4\u03cd\u03c0\u03bf\u03c5 \u201c\u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u2192 \u03bb\u03cd\u03c3\u03b7\u201d.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03cd \u00ab\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03b1\u00bb \u03ae \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ac \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03b5\u03b9\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c0\u03b9\u03bf \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf feed \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc\u03c2: \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b1 social media \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03cc, \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03b9 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/keydigitalmarketing.gr\/social-media\/idees-social-media-posts\/\">\u0391\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 social media posts \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03bf\u03c5 \u03b4\u03b9\u03ac\u03b2\u03b1\u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. \u0394\u03b5\u03bd \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03a0\u03ce\u03c2 \u03bd\u03b1 \u0394\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b1 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf \u03b1\u03bd \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03ae\u03c1\u03b5 likes, \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03ae followers. \u038c\u03bc\u03c9\u03c2 <strong>\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 metrics \u03c4\u03c9\u03bd Facebook \u03ba\u03b1\u03b9 Instagram Ads, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd,<\/li>\n\n\n\n<li>\u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9\u03c2 budget \u03c3\u03b5 \u03bb\u03ac\u03b8\u03bf\u03c2 creatives,<\/li>\n\n\n\n<li>\u03ae \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03bb\u03cc\u03b3\u03bf.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf creative, \u03c3\u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 1 &#8211; \u03a5\u03c8\u03b7\u03bb\u03ae \u03a3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 (Frequency)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c5\u03c8\u03b7\u03bb\u03cc Frequency (\u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2),<\/li>\n\n\n\n<li>\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03bf CPC (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba),<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c3\u03c4\u03bf CTR (\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ba\u03bb\u03b9\u03ba),<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03c4\u03cc\u03c4\u03b5 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b7 \u03b2\u03b1\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03cc\u03c4\u03b1\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03bf audience \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03cc,<\/li>\n\n\n\n<li>\u03c4\u03bf creative \u03ad\u03c7\u03b5\u03b9 \u201c\u03ba\u03bf\u03c5\u03c1\u03ac\u03c3\u03b5\u03b9\u201d,<\/li>\n\n\n\n<li>\u03ae \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03c1\u03ad\u03c7\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, Frequency \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 3\u20134 \u03c3\u03b5 cold audience \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae creative \u03ae \u03bd\u03ad\u03bf audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 2 &#8211; \u03a7\u03b1\u03bc\u03b7\u03bb\u03cc \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u039a\u03bb\u03b9\u03ba (CTR)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc CTR (Click Through Rate), \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 1%, \u03c4\u03cc\u03c4\u03b5 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c4\u03bf creative \u03ae \u03c3\u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc CTR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03bf visual \u03b4\u03b5\u03bd \u03c4\u03c1\u03b1\u03b2\u03ac\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae,<\/li>\n\n\n\n<li>\u03c4\u03bf hook \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc,<\/li>\n\n\n\n<li>\u03ae \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b4\u03b5\u03bd \u03b8\u03b5\u03c9\u03c1\u03b5\u03af relevant \u03c4\u03bf offer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf scroll \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc \u03ac\u03c1\u03b8\u03c1\u03bf \u03b8\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c0\u03bf\u03b9\u03b1 metrics \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2,<\/li>\n\n\n\n<li>\u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd CTR, CPM, CPC, CPA \u03ba\u03b1\u03b9 ROAS,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c1\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u201c\u03ba\u03b1\u03af\u03bd\u03b5\u201d budget.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 CTR (\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ba\u03bb\u03b9\u03ba), Frequency (\u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2) \u03ba\u03b1\u03b9 CPA (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7).<\/li>\n\n\n\n<li>\u03a3\u03cd\u03b3\u03ba\u03c1\u03b9\u03bd\u03b5 metrics \u03b1\u03bd\u03ac audience \u03ba\u03b1\u03b9 creative.<\/li>\n\n\n\n<li>\u0395\u03bd\u03c4\u03cc\u03c0\u03b9\u03c3\u03b5 \u03c0\u03cc\u03c4\u03b5 \u03ad\u03bd\u03b1 creative \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03bf\u03c5\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc.<\/li>\n\n\n\n<li>\u039a\u03c1\u03ac\u03c4\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03bf reporting \u03bc\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac KPIs.<\/li>\n\n\n\n<li>\u03a0\u03ac\u03c1\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b2\u03ac\u03c3\u03b5\u03b9 \u201c\u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7\u03c2\u201d.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0398\u03ad\u03bb\u03b5\u03b9\u03c2 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03a6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac Leads \u03ba\u03b1\u03b9 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2. \u0388\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 Facebook \u03ba\u03b1\u03b9 Instagram \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c3\u03c9\u03c3\u03c4\u03cc funnel \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd,<\/li>\n\n\n\n<li>\u03c3\u03c9\u03c3\u03c4\u03ac \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac,<\/li>\n\n\n\n<li>\u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7,<\/li>\n\n\n\n<li>\u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b1 leads,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a7\u03c4\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. <a href=\"https:\/\/keydigitalmarketing.gr\/digital-marketing-casestudies\/\">\u0394\u03b5\u03c2 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac Case Studies<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Facebook Ads \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Meta,<\/li>\n\n\n\n<li>\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2,<\/li>\n\n\n\n<li>landing pages,<\/li>\n\n\n\n<li>funnels \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2 leads,<\/li>\n\n\n\n<li>\u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 (retargeting),<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03bb\u03b5\u03b9\u03c3\u03af\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9 \u03b1\u03c0\u03cc 3x \u03ad\u03c9\u03c2 8x \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 (ROAS), \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac leads,<\/li>\n\n\n\n<li>\u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"459\" src=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-2.jpeg\" alt=\"\" class=\"wp-image-2250\" srcset=\"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-2.jpeg 1030w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-2-300x134.jpeg 300w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-2-768x342.jpeg 768w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-2-18x8.jpeg 18w, https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/image-2-600x267.jpeg 600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 Facebook &amp; Instagram Ads<\/strong><\/h2>\n\n\n\t\t<details\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t\t<summary>\n\t\t\t\t<h2>\u03a0\u03cc\u03c3\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bc\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Facebook \u03ba\u03b1\u03b9 \u03c4\u03bf Instagram;<\/h2>\t\t\t\t\t<\/summary>\n\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc budget \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf, \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ad\u03bd\u03b1 \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc budget \u20ac10\u201330\/\u03b7\u03bc\u03ad\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 testing \u03ba\u03b1\u03b9 optimization.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/details>\n\t\t\t\t<details\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t\t<summary>\n\t\t\t\t<h2>\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd likes \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/h2>\t\t\t\t\t<\/summary>\n\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b3\u03b9\u03b1 engagement \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 conversions \u03ae leads. \u0395\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c4\u03bf creative, \u03c3\u03c4\u03bf audience \u03ae \u03c3\u03c4\u03b7 landing page.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/details>\n\t\t\t\t<details\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t\t<summary>\n\t\t\t\t<h2>\u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf Boost Post \u03ae \u03c4\u03bf Meta Ads Manager;<\/h2>\t\t\t\t\t<\/summary>\n\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Meta Ads Manager \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, optimization \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u03a4\u03b1 boost posts \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/details>\n\t\t\t\t<details\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t\t<summary>\n\t\t\t\t<h2>\u03a0\u03cc\u03c3\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03bf\u03c5\u03bd;<\/h2>\t\t\t\t\t<\/summary>\n\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf learning phase \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd 7\u201314 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd optimization \u03c0\u03c1\u03b9\u03bd \u03b5\u03be\u03b1\u03c7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/details>\n\t\t\t\t<details\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t\t<summary>\n\t\t\t\t<h2>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf retargeting \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc;<\/h2>\t\t\t\t\t<\/summary>\n\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf retargeting \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 website \u03ae \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd video. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 conversions.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/details>\n\t\t\t\t<details\t\thelp class=\"sc_fs_faq sc_card    \"\n\t\t\t\t>\n\t\t\t\t\t<summary>\n\t\t\t\t<h2>\u03a0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03c9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9;<\/h2>\t\t\t\t\t<\/summary>\n\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"sc_fs_faq__content\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac metrics \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR (\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ba\u03bb\u03b9\u03ba),<\/li>\n\n\n\n<li>CPA (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ae lead),<\/li>\n\n\n\n<li>ROAS (\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2),<\/li>\n\n\n\n<li>Frequency (\u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2),<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 conversion rate.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/details>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u03a0\u03cc\u03c3\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bc\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Facebook \u03ba\u03b1\u03b9 \u03c4\u03bf Instagram;\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u03a4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc budget \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf, \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ad\u03bd\u03b1 \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc budget \u20ac10\u201330\/\u03b7\u03bc\u03ad\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 testing \u03ba\u03b1\u03b9 optimization.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd likes \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b3\u03b9\u03b1 engagement \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 conversions \u03ae leads. \u0395\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c4\u03bf creative, \u03c3\u03c4\u03bf audience \u03ae \u03c3\u03c4\u03b7 landing page.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf Boost Post \u03ae \u03c4\u03bf Meta Ads Manager;\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u03a4\u03bf Meta Ads Manager \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, optimization \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u03a4\u03b1 boost posts \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u03a0\u03cc\u03c3\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03bf\u03c5\u03bd;\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf learning phase \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd 7\u201314 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd optimization \u03c0\u03c1\u03b9\u03bd \u03b5\u03be\u03b1\u03c7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf retargeting \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc;\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u03a4\u03bf retargeting \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 website \u03ae \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd video. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 conversions.<\/p>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"\u03a0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03c9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9;\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<p>\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac metrics \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9: <\/p><ul><li>CTR (\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ba\u03bb\u03b9\u03ba),<\/li><li>CPA (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ae lead),<\/li><li>ROAS (\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2),<\/li><li>Frequency (\u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2),<\/li><li>\u03ba\u03b1\u03b9 conversion rate.<\/li><\/ul>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many entrepreneurs invest money in ads on Facebook and Instagram every month without... <\/p>\n<p class=\"read-more-container\"><a title=\"Why your Facebook ads don&#039;t bring customers\" class=\"read-more button\" href=\"https:\/\/keydigitalmarketing.gr\/en\/facebook-ads\/giati-oi-diafimiseis-facebook-den-fernoun-pelates\/#more-2247\" aria-label=\"Read more about \u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf Facebook \u03b4\u03b5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2\">Learn More<\/a><\/p>","protected":false},"author":1,"featured_media":2253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[146],"tags":[157,158],"class_list":["post-2247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads","tag-social-media-ads","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/keydigitalmarketing.gr\/wp-content\/uploads\/2026\/05\/\u0393\u03b9\u03b1\u03c4\u03af-\u03b4\u03b5\u03bd-\u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd-\u03bf\u03b9-\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2-\u03c3\u03c4\u03bf-Facebook.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/2247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/comments?post=2247"}],"version-history":[{"count":0,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/2247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/media\/2253"}],"wp:attachment":[{"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/media?parent=2247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/categories?post=2247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keydigitalmarketing.gr\/en\/wp-json\/wp\/v2\/tags?post=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}