We create, manage, optimize Instagram advertising campaigns
Instagram Ads is a way to reach a larger and more targeted audience for your business by displaying your posts and stories in the feed, search, and stories of users navigating the platform. The Instagram Ads we create and manage at Key Digital Marketing help you connect with your audience, share the day’s most important posts, tell the story that brings you closer, and expand your recognition to young people who are interested in products or services related to what your business provides.
What does Instagram advertising offer you?
Instagram is a platform based on visual multimedia presentation, which is why it has the highest rates of loyalty and interaction of any social platform. By advertising on Instagram companies approach their common goal , to recognize, increasing loyalty and most importantly, building a relationship of trust in their brand. Trust in the brand, in the long run, can turn casual customers into permanent ones. The platform is especially aimed at mobile users, so the posts we publish should be short but imprinted in the consumer's mind. In short, the quality of the content on Instagram matters a lot. We help you improve it at all levels. One of our key priorities in Key Digital Marketing is to be at the top of the developments in advertising on social media, in order to offer our customers immediate results and application of all new trends in online advertising.
Advertising on Instagram with Key Digital Marketing
By advertising on Instagram, we help your business to communicate effectively with the new audience that wants to gain and reach new customers and potential followers. Before creating any advertising campaign on Instagram, we make sure that we have researched your competitors, that we have thoroughly studied the field in which you operate and that we have understood the products you provide in combination with the market stage in which your business is. We leave nothing to chance, but we watch the ads every day and optimize the results accordingly. Indicatively, the ads we will create for your company may include ads with goals such as:
Awareness
Purchase evaluation
Conversions
Instagram advertising strategy
Instagram Profile Optimization
In order for your business to stand out among the millions of Instagram profiles, we do not start our advertising campaign before we make sure that the content of your profile successfully communicates your business message to the followers. A complete image and description of your business profile inspires confidence and builds your brand gradually and targeted.
Strategy Development on Instagram
Instagram posts are created with the ultimate goal of the recipient. Is your audience included in your audience to whom your company’s services are addressed? Why do they follow you? Are they already committed to your business? Do you keep in touch with them? Do you share stories & highlights that provide value to your business content and adequately inform your potential customers? If the answer is no to most of them, do not worry. We develop our advertising strategy on Instagram based on these and many more questions.
Audience Creation & Targeting
Social Media allows us to create audiences & target specific categories of users based on their behavior on the internet. In particular, Instagram ads are made more accurate through Facebook’s management tools. Some of the features we can target are the following:
• Age
• Location & Gender
• Fields of Study
• Hobbies & Activities
• Mobile Devices by Model
• Business
• Behavior (eg frequent travelers, shopping & fashion etc.)
• Relationship
• Page managers etc.
Instagram Strategy Implementation
Implementing the strategy we have individually designed for your business takes shape at this stage. The ads from the Facebook Business Manager are created and we apply A / B testing to study the first reactions to our campaigns and to select the ads that best meet our goal.
Measurement Analysis Report
The crucial stage is measuring the Αds, analyzing the results, and finally reporting them to you. Through the reports, we clearly see the results of the campaigns and we determine our next moves.
Optimization & Testing
No matter how satisfied we are with the campaigns, there is always room for optimization, new audiences that we can address and new creative audiences that seem to transform, which is why optimization & testing never stops in Key Digital Marketing.
Advantages of Instagram Ads
Ability to Target
The great ability to target audiences or sites provided by Instagram through the Facebook platform allows us to reach the right people at the right time.
Awareness
Recognition enhances the power of your brand. Consumers subconsciously buy products and services from brands that feel familiar.
Trust in the Brand
Frequent posting of quality content, information and interaction with your followers through Instagram creates the coveted relationship of trust in your company name.
Access to Statistics
Instagram ad management platform, Facebook Business Manager, provides all the statistics to measure ad results, find new audiences and track competition.
Budget Management
All campaigns are regulated by a daily or lump sum budget. As a result, in the long run, you never spend more money than you have in your available budget.
Suitable for any business size
For start-ups, small or large businesses, Instagram advertising can bring results, depending on your goals, to help you reach new audiences and connect effectively with your followers.
Contact Us
We'll answer your questions about Instagram Αds today! Contact us either for a new project you are thinking of implementing, or just to learn more about your online presence!
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